Luis has an extensive history as an ARCHITECT, INTERIOR DESIGNER and fashion CREATIVE DIRECTOR – effectively creating images, unique stories and distinguishable experiences. Lately he has further combined his expertise to focus on CREATIVE STRATEGIES and BRAND DIRECTION through design, innovation, content and experiences.
His signature design style of clean minimalism, functional and futuristic modernism creates a statement that is timeless, balanced and elegant; always reflective of the client’s lifestyle and function; an aesthetic that he has become known for: TECH+TAILORED.
Luis grew up in Miami, and studied architecture at Cornell University (B’Arch 1999), he started his career as an architect in NYC at the design firm KOHN PEDERSEN FOX (KPF), he later joined JEFFREY HUTCHISON + ASSOCIATES (JHA) , where he was the Project Architect for the BARNEYS NEW YORK flagship stores in San Francisco and Las Vegas. He transitioned into fashion, co-founding NUMBER:Lab, a brand that proposed a TECH+TAILORED design sensibility, blending athletic performance with tailored sportswear; pioneering what has become the ‘ATHLESURE’ mainstream. As the Creative Director of CRAFT ATLANTIC, a TechLuxe Men’s Designer brand, he garnered noticeable press & established a core business while visioning the brand’s ethos and designing its’ concept store in NYC.
Luis thrives on the multi-disciplinary nature of his experiences, through the CREATIVE DESIGN AGENCY / @LUISFERN5 he works on various architectural and interior design projects, creative branding and fashion projects, and RetailTech ventures focusing on Innovation & Creative Strategies around the ‘Store of the Future’ and Consumer Experience. He is an Adjunct PT Faculty at Parsons School of Design teaching Y4 Menswear Thesis and does Executive Education for large fashion companies in Asia.
He was inducted into the CFDA [the Council of Fashion Designers of America] in 2011, and his designs have garnered an incredible amount of recognition including The New York Times, Esquire, GQ and Departures Magazine.
LOS ANGELES and NEW YORK